What We Do
Brand Building
Great brands know who they are, know what problem they solve and know their customer. We fine-tune your value proposition and identity. With consideration given to the entire marketing funnel, we achieve maximum awareness, engagement and loyalty for your brand, whether it's new, relaunched, or well established.
Marketing Strategy
Get the right message to the right audience at the right time. Change customer behavior and impressions. No project is too big, or too small, to craft brilliant marketing strategy with achievable execution and results.
Customer Experience/Journey
Understanding your customer, and the journey they take on their way to conversion, is critical to a sales, marketing and communication strategy. Once they're a customer, ensuring their experience mirrors your brand promise is key to keeping them.
Agency + Campaign Management
Effective creative brief writing and agency management is a rare skill. When done incorrectly, it's costly and time-consuming. We nail the creative brief and drive agencies to achieve maximum ROI for your company and brand.
Who We Work With
Where our services make the most impact
Startups
At any stage, we are ready to help
We're startup veterans and we know it's a challenge to balance product development, customer acquisition, marketing and branding all while raising rounds. Our startup packages range from a quick start consult to a full-year strategy and beyond. We got you, so you can run your business.
Non-Profits
High tech and mission-driven
Our superpower is navigating multiple stakeholders, members, and committees in the often political and nuanced world of non-profit, membership and event marketing. We love an org that does good and isn't afraid to tell the world. We can help you do that.
Consumer Packaged goods (CPG)
Brands, sub-brands, line extensions, etc
We've launched dozens of SKUs across several brands - it's second nature to us. We work as an external brand manager or closely with your product development teams to nail your target consumer and the insights that matter to deliver the right product.
Regulated industries
FDA, FAA, ADA - we know the rules
We've developed marketing campaigns in the most regulated (and sometimes controversial) of industries, including drugs, cannabis, DSHEA, aviation and education. We've done the research and read the small print and can help navigate pitfalls.
About Us
Our Story
Ellen McDevitt is a marketing leader with nearly 30 years in marketing roles serving international and Fortune 500 companies, as well as non-profits, startups, and civic organizations across diverse industries. From small-tech to consumer packaged goods (CPG) to regulated products to aviation, Ellen's contributions to teams are highlighted by creativity, collaboration, big ideas and empathy. Curious by nature, Ellen will ask the right, and often difficult questions to get your brand, organization, product mixes and teams to achieve maximum returns.
Brands we've worked with
